In 2009 there were 28 mobile handset sellers in India and smaller players, according IDC data, who have raised their market share to 12 per cent in 2009 from only three per cent a year ago. As cheap imports of branded mobiles from China are flooding the market, Nokia with more than half the market under its fold had to rework its sales strategy. Its new emphasis on mobile email is one such move.As a part of its email solutions offering, Nokia India now enables young professionals to remain connected with their social lives using Nokia Messaging, a tool to push emails into handsets. It has even started a massive advertisement campaign for its new model Nokia E63, available at Rs 10,599, aimed at young professionals with a host of enterprise and personal solutions.
